Online Press Kit

Holiday Season Reminds Us to Spend More Time with Family
Vacation Is a Necessity Not a Luxury

(Washington, December 2, 2008)—As the year comes to a close, many Americans prepare to travel during the holidays to spend time with family and friends. The American Resort Development Association (ARDA) reminds them that especially during tough economic times, to remember that vacations are a necessity - not a luxury.

"Too many people look at vacations as a luxury and are ready to give them up as a quick cost-cutting measure. They shouldn't," said Howard Nusbaum, president and CEO of ARDA. "And now, more than ever, we need to take a break—a real break, not just a long weekend—from our stressed-out lives."

ARDA points to a growing body of research that shows clear benefits to vacationing such as decreased stress levels; higher productivity and better job performance; and improved relationships. Overall, taking time to rejuvenate can lead to better physical and emotional health.

Unfortunately, as it turns out, even before the downturn, Americans were working through their vacation time and taking fewer and shorter holidays. An Expedia survey found that an estimated 47.5 million Americans will not use all of their vacation days, giving back more than 460 million in 2008.

The timeshare industry has long promoted the benefits of vacationing at least once a year, recognizing the inherent value of rest and relaxation for overall wellness. And, timeshare owners continue to travel during rough economic periods. According to the ARDA International Foundation (AIF) 2008 Vacation Timeshare Owners Report, in the past year, 81.9 percent of timeshare owners used, exchanged or banked their time for future use. Only nine percent of all owners left their timeshare unused.

"Timeshare owners are more likely than others to take their vacation time because they've pre-paid it and realize the benefits they get from a regular break," said John de Graaf, author and wellness expert of Take Back Your Time. "Taking a vacation is essential for health and a great way to bring an entire family together."

Everyone deserves not only a vacation, but a better vacation. Go to www.vacationbetter.org to take a survey on your New Year's goals.

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If you would like to learn more about the value that Breckenridge Grand Vacations offers, please contact the resort directly at:

Breckenridge Grand Vacations
Post Office Box 6879
Breckenridge, CO 80424
Toll free: 888-783-8883
Email: customerservice@breckenridgegrandvacations.com
www.breckenridgegrandvacations.com

Media Contacts:
Kimberly Johnston, (970) 547-4036, kjohnston@breckenridgegrandvacations.com

 
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