View from the bottom
There is a new phrase showing up in discussions among the executive team these days – “closing the loop.” For several years we had been soliciting feedback from our guests and had done our best to respond to them, but in the past few months we have raised the bar: we are asking managers to personally respond to all guest feedback, and to copy the appropriate member of the executive team. We’re closing the loop. Right?
Well, no. That would represent closing the loop only if we intended to cycle through the same loop of customer complaint and apologies over and over. We have begun to understand that truly “closing the loop” involves one more – one crucial – step: solving the problem so that the same criticism doesn’t show up again.
Don’t get me wrong. Many comments we receive are positive, praising our staff and our facilities for the great vacations we provide. We try as often as we can to pass those comments on to the employees responsible for great service.
Not all comments, however, are positive, and we can learn even more from those that aren’t than from the compliments. Especially when we see the same criticisms over and over, we know we have work to do, and thanks to these guest comments, we know exactly what we need to do. The management team is committed to the practice of soliciting guest feedback not just because it is a tried and true business practice, but because we are committed to using that feedback to improve everything we do.
And that improvement all comes down to you. You’ll be hearing more about this in your department meetings, and I ask you to take it seriously and to think hard about how you can be part of fixing parts of our operation that are not working smoothly. It’s too easy to hear a guest comment and chuckle, dismissing it with a “nobody’s perfect” attitude; it’s a lot more challenging – but believe me, a lot more rewarding – to think about that comment, to recognize when you or I might have been guilty of the same oversight, and to admit that our action may have made a negative impact on a guest’s vacation. And then to resolve to make sure it doesn’t happen again.
Every new employee is expressly told at orientation that they are empowered to do whatever is necessary to create great vacations. Please join me in a commitment to take personal responsibility and “closing the loop” to a whole new level, and let’s give each and every guest more than they paid for. |